Match hashtags to the post
Good hashtags should describe the actual topic, audience, location, or style of the post. Random popular tags can attract the wrong audience or look spammy.
Start with the main topic, then add narrower tags that fit the post context.
Mix broad and specific tags
Broad hashtags can have more traffic, but they are also more competitive. Specific hashtags may reach fewer people, but the audience can be more relevant.
A balanced set can include topic, niche, community, and branded tags.
- Avoid unrelated trending tags
- Use readable words
- Refresh hashtag sets for different posts
Review before posting
Hashtags are part of the public message. Read the set out loud and remove tags that feel off-topic, too vague, or too repetitive.
For business posts, keep the tone aligned with the brand voice.